The Doux brand was founded by an action-packed pair of entrepreneurs who share a high school crush. And as love and a passion for curls move mountains, two world-renowned salons and an award-winning hair care brand were gradually created. No marketing fallacies, just pure passion for messy hair with formulas backed by a licensed hairstylist with nearly 30 years of experience with wavy, curly and afro hair. Every The Doux shampoo, conditioner, cream or gel is designed to bring salon-quality quality to every single tube. If you're looking for the right cosmetics for your curls, The Doux will be your new "must-have" for a routine that's lacking the right vibe.