As I Am Starter Pack MOISTURE - Starter set for pronounced curls to afro hair

A complete hydrating routine for pronounced curls and afro hair that need more hydration, nourishment, softness and definition without frizz. A cowash, an intensive hydrating treatment, a leave-in conditioner and a styling jelly make up a well-rounded foursome that takes you from gentle washing all the way to the final styling.

Pronounced curls and afro hair tend to be naturally drier, and light care may not be enough for them. That's why As I Am Starter Pack combines richer hydration with gentle cleansing and styling that helps lock moisture into your hair and support its natural shape.

What does As I Am Starter Pack contain?

As I Am Coconut Cowash Conditioner - Cleansing cowash conditioner and shampoo in one 454 g - a gentle alternative to classic shampoo that helps remove sebum, dirt and styling product build-up without unnecessarily drying your hair. It contains coconut and castor oil, coconut, tangerine and green tea extract and phytosterols. It doesn't lather like a classic shampoo and is ideal especially for richer curls and afro hair.

As I Am Naturally Hydration Elation Intensive Conditioner - Intensively hydrating conditioner 227 g - an intensive hydrating treatment for dry, damaged and frizzy curls. It contains coconut oil, shea and mango butter, betaine, phytosterols and plant extracts. It helps give your hair the hydration, nourishment, softness and shine it needs.

As I Am Leave-In Conditioner - Leave-in conditioner 237 ml - richer leave-in care with coconut, amla, sugar beet, green tea, apple, lemon, sugar cane and phytosterols. It helps make detangling your curls easier, gives them hydration and preps them for styling.

As I Am Curling Jelly - Jelly for defining waves and curls 227 g - a styling jelly with aloe vera, betaine, pectin, sugar beet extract and vitamin E. It helps enhance the natural shape of your curls, reduce frizz, lock moisture into your hair and support its shine and definition.

How to use As I Am Starter Pack

1. Wash: Apply Coconut Cowash to thoroughly wet hair and scalp. Massage it in well and distribute it along the full length of your hair. Leave it on for a moment and rinse. If you feel styling product build-up is still left in your hair, repeat.

2. Intensive hydration: Apply Hydration Elation to clean hair along the full length and leave it on for about 15–20 minutes, ideally under a cap. Then lightly dampen your hair, detangle with your fingers or a comb and rinse thoroughly. It's enough to include this intensive treatment about once every 2–3 weeks or according to your hair's current needs.

3. Leave-in care: Apply Leave-In Conditioner to wet, washed hair and distribute it evenly between individual sections. Don't rinse and continue with styling.

4. Definition: Apply Curling Jelly section by section to thoroughly wet hair. Work it evenly into the strands and shape your curls with your favourite styling technique. Let your hair air-dry or use a diffuser. Try to touch it as little as possible while it dries and adjust the final style only once it's completely dry.

Is As I Am Starter Pack right for me?

It will be loved most by pronounced curls 3A–3C and afro 4A–4C, especially if they're medium to coarse, medium to high density, dry, damaged, dyed or prone to more noticeable frizz.

Coconut Cowash, Hydration Elation and Leave-In Conditioner are suitable mainly for medium to high porosity. Curling Jelly is more universal and can suit low, medium and high porosity.

We recommend this Starter Pack mainly for hair that needs richer hydration and nourishment. If you have very fine or thin waves, the whole combination may be too heavy and a lighter routine will be a better fit.

Proteins: the whole As I Am Starter Pack is protein-free.

Ingredients

As I Am Coconut Cowash Conditioner: Aqua (Water), Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, Camillia Sinensis Leaf Extract, PEG-40 Castor Oil, Stearalkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride, Limonene.

As I Am Naturally Hydration Elation Intensive Conditioner: Aqua (Water), Cocos Nucifera (Coconut) Oil, Betaine, Cetyl Esters, Cetyl Alcohol, Glycerin, Quaternium-91, Cetearyl Alcohol, Cetrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Camelia Oleifera Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Fragrance/Parfum, Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Sodium Benzoate, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Limonene.

As I Am Leave-In Conditioner: Aqua (Water), Cetearyl Alcohol, Cetyl Alcohol, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Phytosterols, Serenoa Serrulata Fruit Extract, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Officinarum (Sugar Cane) Extract, Betaine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Polyacrylamide, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene.

As I Am Curling Jelly: Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, Coumarin, Limonene.

One last thing

Four products that cover your whole wash day from gentle washing all the way to the final definition. As I Am Starter Pack brings gentle cleansing, intensive hydration, leave-in care and styling together in one richer, protein-free routine created especially for pronounced curls and afro hair that need more hydration, softness and frizz control.

And don't forget: with Curling Jelly, let your hair dry completely after styling before you start touching it. That's exactly what helps keep nicer definition and reduce frizz.