AS I AM

The way you truly are... ♡ Naturally beautiful with gorgeous hair. And you can get there with the right care. That's the idea behind As I Am hair cosmetics, brought to life by Dr. Ali Syed. Drawing on his experience, he developed products free of harsh ingredients that curly girls around the world have fallen in love with. Natural ingredients are the answer to the lack of quality, gentle care for curly hair type 3A and up, and sensuous afro. Try it, discover it… and fall in love. Naturally, with your hair!
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  • Tips & guides

    Expert blogs, e-books and advice for your routine.

  • Expert consultation

    We'll help you choose based on your hair type.

  • Clean formulas

    Free from silicones, sulfates and drying alcohols.

  • For every curl type

    From soft waves to dense afro curls.