Collection: Shea Moisture

Shea Moisture combines the wisdom of African tribes, natural ingredients, and above all, pride in original formulas that still prove their unbreakable power today. Powerful and ideal for every curly girl, even those who may not yet know their own unique beauty. Shea butter is the foundation of this hair cosmetics line. When Sofi Tucker, founder of Shea Moisture, began selling it in the Sierra Leone market in 1912, she never dreamed her vision of quality accessible to everyone, without exception, would grow into a globally known and trusted curly hair cosmetics brand. Its legacy keeps giving back, too, thanks to its support of the Fair Trade concept in its African homeland.