I ♥ Riccio

The Italian curly hair cosmetics brand I Love Riccio was born from years of observation and experience in professional hair salons around the world. Beyond his own line of hair products, founder Fulvio Tirrico offers a complete solution for every curly-haired person – from consultation and a special curly-hair cut called X-Curl, through choosing the right cosmetics, to perfect styling. Under the I Love Riccio name, he brings his experience together with ingredients that let every type of wave and curl shine in its full beauty. Yes, yours too.

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34 products

  • Tips & guides

    Expert blogs, e-books and advice for your routine.

  • Expert consultation

    We'll help you choose based on your hair type.

  • Clean formulas

    Free from silicones, sulfates and drying alcohols.

  • For every curl type

    From soft waves to dense afro curls.